B2B fulfillment for wholesalers, resellers and retail chains
Do you also supply wholesalers, resellers or retail chains? From our warehouse in Maglód, we serve your online store and your B2B partners from the same stock: we accept orders via EDI, pick by carton and pallet, label to the partner's requirements, and deliver on pallets, to retail chains at the booked slot.
From the manufacturer if needed: freight and customs with HGL Group.
About end-to-end fulfillment
One stock for your online store and your B2B partners
You don't need separate stock for your B2B partners. Online store orders ship by the unit and B2B orders by the carton, from the same shelf, and you see both in one place, in the MDS e Partner Portal. Try it on the sample.
10 full cartons6 full cartons2 full cartons9 full cartons + 11 pcs in one opened carton5 full cartons + 11 pcs in one opened carton1 full carton + 11 pcs in one opened carton9 full cartons + 10 pcs in one opened carton5 full cartons + 10 pcs in one opened carton1 full carton + 10 pcs in one opened carton9 full cartons + 9 pcs in one opened carton5 full cartons + 9 pcs in one opened carton1 full carton + 9 pcs in one opened carton
The online store orders by the unit and the B2B partner by the carton, but both draw on the same stock. That's why full and opened cartons are separate lines in the price.
What your B2B partner asks for, we can do
B2B partners, especially retail chains, work with strict receiving rules. We take over the entire warehouse side: from picking to handover.
Shared stock with your online store
Your online store and your B2B partners sell from the same stock. You don't have to split your goods between channels in advance.
Carton and pallet picking
We prepare full cartons, opened cartons and pallets, just as the partner's order requires.
EDI
The partner's order and the delivery note go from system to system, so there are no typos and no delays. What is EDI?
Retailer labeling
Cartons and pallets get labels that meet the retail chain's or partner's requirements.
Delivery slot booking
If the partner receives by appointment, like a retail chain's distribution center, we book the delivery slot.
Pallet delivery
We take the pallet to the partner's warehouse or the retail chain's distribution center, at the booked slot for retail chains. You don't need to arrange a separate carrier.
EPAL pallet exchange
At handover, we exchange EPAL pallets with the partner.
Pallet tracking
We record how many pallets went out and how many came back, so pallet accounting with your partner stays transparent.
The journey of a B2B order
- 1
The order arrives
The partner's order reaches us via EDI or email.
- 2
Picking and labeling
We prepare it by carton and pallet and label it to the partner's requirements.
- 3
Delivery note and slot
The delivery note is prepared, and if the partner receives by appointment, we book the delivery slot.
- 4
Delivery and handover
We take the pallet to the partner's warehouse, or to the distribution center at the booked slot for retail chains, and we track the pallets.
How is a B2B order different from an online store parcel?
An online store sends one parcel to one customer. A B2B partner orders many cartons at once, on a pallet, with its own labels, and for retail chains at its own slot. The work is different, but with us the stock is the same: your online store orders and marketplace orders ship from here too.
| Online store parcel | B2B order | |
|---|---|---|
| Unit | Unit. | Carton and pallet. |
| Packing | In a box or bag, for the shopper. | In cartons, built on a pallet. |
| Labeling | Courier label. | The partner's labels on cartons and pallets; for retail chains, the retailer label. |
| Ordering | From the online store, automatically. | Via EDI or email. |
| Delivery | Courier to the customer's door. | Pallet freight to the partner; for retail chains, at a delivery slot. |
| Billing | Per parcel. | Per carton, with pallet tracking. |
| With us | Same warehouse, same stock. | Same warehouse, same stock. |
What do you need to supply B2B partners?
What belongs to the product, you bring. What's warehouse work, we handle.
- A GS1 (EAN) barcode on every product and carton.
- Complete product data: dimensions, weight, carton quantity.
- The partner's (for example, the retail chain's) labeling and pallet rules.
- An EDI connection, if the partner requires it.
- Picking by carton and pallet.
- Labeling to the partner's requirements.
- Delivery note and delivery slot booking.
- Pallet delivery, EPAL exchange and pallet tracking.
This is for you if…
- your online store has just landed a retail chain listing.
- as a brand, you also supply wholesalers, resellers or retail chains alongside your online store.
- you import goods and sell them to B2B partners in the EU. End-to-end fulfillment helps with that.
How much does B2B fulfillment cost?
We price per carton. Every item appears on a separate line on your invoice, including the B2B extras.
- Order base feeper B2B order
- Full cartonper carton, unopened
- Opened cartonper unit, at the same picking fee as online store orders
- Pallet preparationper pallet, pallet material extra
- Full pallet releasesingle-SKU pallet, no carton fee
- B2B extrasEPAL exchange, retailer labeling, slot booking, EDI: each on a separate line
- Storageon stock shared with your online store, based on daily measurement
We set the itemized prices based on your expected B2B order volume. Request a quote and we'll get back to you within 1 working day.
Frequently asked questions about B2B fulfillment
Got another question? Write to us.
What is B2B fulfillment?
It means we fulfill your wholesaler, reseller and retail chain orders for you: we pick by carton and pallet, label to the partner's requirements and deliver; for retail chains, we hand over at the distribution center at the booked slot.
Do I need separate stock for B2B orders?
No. Your online store and B2B partners sell from the same stock, and you see both in one place, in the MDS e Partner Portal.
Do you handle food and refrigerated products?
Yes. We handle food, refrigerated and perishable products, pharmaceuticals and dangerous goods, and we have a separate warehouse for medical products. Handling conditions are set out in the quote.
What is EDI?
Electronic data interchange: the partner's order and the delivery note go from system to system, so there are no typos and no delays. If the partner orders via EDI, that's how we work. EDI in the fulfillment glossary
Who delivers the pallet to the partner?
We do. We deliver by pallet freight to the partner's warehouse or the retail chain's distribution center, at the booked slot for retail chains, so you don't need to arrange a separate carrier.
Do you exchange EPAL pallets and track them?
Yes. At handover, we exchange EPAL pallets and record how many pallets went out and how many came back, so pallet accounting with your partner stays transparent.
How do you price B2B orders?
Per carton: order base fee, full carton, opened carton, pallet preparation and full pallet release. B2B extras (EPAL exchange, retailer label, delivery slot, EDI) appear on separate lines.
What do I need to supply a retail chain?
Barcodes on products and cartons, complete product data, the chain's labeling and pallet rules, and an EDI connection if the chain requires it. We handle the warehouse side (picking, labeling, pallet building, delivery).
Can I supply B2B partners with imported goods?
Yes. As part of HGL Group, we bring the goods in and clear customs, store them, and deliver them by the partner's rules. End-to-end fulfillment in detail
We'll take your first B2B order through together.
Tell us who you supply or who you're negotiating with, and we'll get back to you within 1 working day.
Last updated: November 10, 2026 · Reviewed by Dávid Kornis, Head of Fulfillment Division (interview: Trade magazin)